YouTube Revenue Doubled Last Year. Which Means…What?
But pressed to talk about some of the company’s non-search businesses, Chief Financial Officer Patrick Pichette did allow that YouTube’s revenues “more than doubled” last year.
That’s good to know! But also not a shock. Last quarter, when the company offered up a smattering of numbers to appease inquiring minds, it told us it had doubled the number of video views it was monetizing, to two billion a week.
So the real surprise would have been if YouTube revenues hadn’t doubled in the last year.
Meanwhile, trying to figure out the true size, and value, of YouTube remains a guessing game for the best-intentioned observers.
Citigroup’s Mark Mahaney, for instance, thinks YouTube’s gross revenue is on a $1 billion run rate, but figures that number could grow by as much as 50 percent this year. Barclays’ Doug Anmuth, though, offers up a slightly more modest estimate of $1 billion + for 2011.
One pretty safe guess: Google won’t be giving us real YouTube numbers we can chew on for quite some time.