Peter Kafka

Recent Posts by Peter Kafka

A First Guess at Twitter Ad Results: How About $150 Million for 2011?

Twitter’s ad business is still in the just-getting-started phase, but eMarketer thinks that will still be a nine-figure business: It predicts Adam Bain and crew will sell $150 million worth of promoted tweets, promoted trends, etc., this year. Next year, spurred in part by a Google/Facebook-like self-serve ad system: $250 million. “But the company must show it can live up to its hype.” Noted!


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google