Peter Kafka

Recent Posts by Peter Kafka

A First Guess at Twitter Ad Results: How About $150 Million for 2011?

Twitter’s ad business is still in the just-getting-started phase, but eMarketer thinks that will still be a nine-figure business: It predicts Adam Bain and crew will sell $150 million worth of promoted tweets, promoted trends, etc., this year. Next year, spurred in part by a Google/Facebook-like self-serve ad system: $250 million. “But the company must show it can live up to its hype.” Noted!


comments so far. Add yours.

  • Anonymous

    I’ll believe it when I see data from the actual financial reports at the end of the year/next year. Until then, I’m still not entirely convinced the company is worth the $4 billion it’s valued at.

  • http://jonathanmarcus.tumblr.com jonathanmarcus

    So Twitter did $45MM in 2010 revenue? Pretty good if true.

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I break down a product the same way I break down a character I’m going to play. I try to get inside the mind of that person — the user, the consumer — and figure out why they’re doing something and what they want from it.

— Ashton Kutcher’s investing philosophy