Google Joins Mozilla With Opt-Out Plug-In for Chrome
Not to be outdone by its rivals at Mozilla, Google released an add-on for its Chrome Web browser that allows users to opt out from ad-tracking cookies.
The move is a response to a call by the Federal Trade Commission for a “do not track” mechanism to let users decide not to allow advertising cookies to track their online movements for the purposes of personalizing the ads they see on the Web.
The Keep My Opt-Outs add-on installs easily enough in Chrome, though a few people who have installed it are complaining of problems with the Chrome browser in comments on the add-on’s Web site.
Given Chrome’s relatively small share of the browser market, on its face this is a marginal move. Google however says there will be more to come. It wants to make its add-on available for other browsers and will share the code with the rest of the world on an open-source basis.