NYC's New Digital Chief Goes Private on Facebook

Rachel Sterne, New York City’s first chief digital officer, was hired to improve the city’s online communications. But one day after the Bloomberg administration announced her appointment, the 27-year-old digital guru increased the privacy restrictions on her Facebook page–allowing her fellow New Yorkers less access to her online persona.

As of Monday, The Wall Street Journal–like the public at large–had access to Sterne’s Facebook “wall,” a place where people can post messages for Sterne and others to see. The city’s new digital commander-in-chief posted news of her new job in the space, prompting a flurry of responses from other Facebook users.

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