Peter Kafka

Recent Posts by Peter Kafka

Twitter: Nope, We're Not Testing a Self-Serve Ad Platform (Yet)

Twitter does indeed plan to roll out a self-serve ad platform, a la Facebook and Google, this year. But it hasn’t done so yet, isn’t testing one and has yet to build the thing.

So says Twitter, which is publicly calling out a MediaPost report published yesterday in which writer Laurie Sullivan said she had gotten a look at a test version of the platform, via Clix Marketing, an online ad buying shop.

Twitter says what Sullivan actually saw was the dashboard tool that Twitter provides all of its advertisers to give them an update on how their ads are performing and allow them to make tweaks to their campaigns. But Twitter ad buyers still have to work with humans, for now, either directly at Twitter or via intermediaries that do so, like Clix.

Here’s the official statement from spokesman Matt Graves: “Reports that Twitter is testing a self-serve ad platform are inaccurate. Our self-serve ad product will launch later this year.”

I’ve reached out to MediaPost for comment.

UPDATE: MediaPost’s Laurie Sullivan argues with Twitter over the definition of “self-serve.”


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik