Peter Kafka

Recent Posts by Peter Kafka

Twitter Testing Self-Serve Ads for Launch This Year [UPDATED]

UPDATE: Twitter says MediaPost got this wrong, and that it has yet to test a self-serve platform. I’ve asked MediaPost for comment.

Earlier:

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Twitter wants to replicate Google’s and Facebook’s advertising success, and in order to do that it will have to have a self-service ad platform, just like the big guys. It’s now testing out the service, which it wants to launch later this year, and MediaPost has a lengthy preview. Takeaways: The platform is designed to sell Promoted Tweets and Promoted Accounts; buyers can use both search keywords and users’ interests to target the ads.


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There was a worry before I started this that I was going to burn every bridge I had. But I realize now that there are some bridges that are worth burning.

— Valleywag editor Sam Biddle