Twitter Testing Self-Serve Ads for Launch This Year [UPDATED]
UPDATE: Twitter says MediaPost got this wrong, and that it has yet to test a self-serve platform. I’ve asked MediaPost for comment.
Twitter wants to replicate Google’s and Facebook’s advertising success, and in order to do that it will have to have a self-service ad platform, just like the big guys. It’s now testing out the service, which it wants to launch later this year, and MediaPost has a lengthy preview. Takeaways: The platform is designed to sell Promoted Tweets and Promoted Accounts; buyers can use both search keywords and users’ interests to target the ads.