Drugstore.com Buys Into Social With Stores on Facebook

Drugstore.com and its subsidiary site, Beauty.com, has launched stores on Facebook to allow users to share with their friends what they purchased–from collapsible cupcake holders to Anti Monkey Butt Powder (available in the “hard to find” category). The stores, which are found in Facebook’s apps section, were built by Adgregate Markets’ ShopFans platform. The two e-commerce sites, which collectively have 182,000 Facebook fans, eventually kicks consumers out to their homepage to finalize the purchase.