Motricity Will Pay Up to $150 Million for Mobile Marketing Expertise

Bellevue, Wash.-based Motricity has agreed to acquire Toronto-based Adenyo, a mobile marketing provider in the U.S., Canada and France. It will pay $100 million in a combination of cash and stock with an additional earn-out of up to $50 million. Motricity–which builds storefronts for wireless operators, including AT&T and Verizon Wireless, that sell and distribute smartphone applications–said it was attracted to the company for its mobile advertising and analytics capabilities. The deal is expected to close by the end of March.


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