Liz Gannes

Recent Posts by Liz Gannes

Former Apple Designer Launches Digital Book Start-Up Push Pop Press

Mike Matas, the designer known for joining Apple at age 19 after creating the media management tool Delicious Library, today launched a new start-up called Push Pop Press.

Push Pop Press will be a digital book maker, with its first titles coming to iPad and iPhone later this year, according to its Web site.

The San Francisco-based company intends to allow users to “explore photos, videos, music, maps, and interactive graphics, all through a new physics-based multi-touch user interface.”

Matas designed photo and map products at Apple, and left the company in 2009 after serving for four years. According to his LinkedIn profile, he has been working on Push Pop Press since Feb. 2010. His partners in the effort are Kimon Tsinteris, who was formerly a senior engineer on the Apple iPhone team, and Austin Sarner, formerly an independent Mac developer who created software such as AppZapper and Disco.

Push Pop Press appears to be partnered with the New York book publisher Melcher Media.

We contacted Matas for comment this evening but have not heard back yet.

Incidentally, exploring the new frontier of digital books has also attracted other Apple alumni. Another start-up in the space, Inkling, was founded by Matt MacInnis, who had spent eight years at Apple, where his duties included managing its international education efforts.


Latest Video

View all videos »

Search »

I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik