Liz Gannes

Recent Posts by Liz Gannes

Former Apple Designer Launches Digital Book Start-Up Push Pop Press

Mike Matas, the designer known for joining Apple at age 19 after creating the media management tool Delicious Library, today launched a new start-up called Push Pop Press.

Push Pop Press will be a digital book maker, with its first titles coming to iPad and iPhone later this year, according to its Web site.

The San Francisco-based company intends to allow users to “explore photos, videos, music, maps, and interactive graphics, all through a new physics-based multi-touch user interface.”

Matas designed photo and map products at Apple, and left the company in 2009 after serving for four years. According to his LinkedIn profile, he has been working on Push Pop Press since Feb. 2010. His partners in the effort are Kimon Tsinteris, who was formerly a senior engineer on the Apple iPhone team, and Austin Sarner, formerly an independent Mac developer who created software such as AppZapper and Disco.

Push Pop Press appears to be partnered with the New York book publisher Melcher Media.

We contacted Matas for comment this evening but have not heard back yet.

Incidentally, exploring the new frontier of digital books has also attracted other Apple alumni. Another start-up in the space, Inkling, was founded by Matt MacInnis, who had spent eight years at Apple, where his duties included managing its international education efforts.

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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work