Kara Swisher

Recent Posts by Kara Swisher

Microsoft and Some Big Thinking Heads at Farsight 2011: "Beyond the Search Box"

Oh dear, BoomTown is still jetlagged from my recent trip to China and now Microsoft Bing is offering up a head-requiring event later this morning in San Francisco to explore the future of search.

There better be donuts.

A lot and with sprinkles, since speakers include the lugubrious investor and hedge fund philosophizer Peter Thiel and skunk-at-a-Web-garden-party author Malcolm Gladwell.

Here’s Microsoft Bing exec Satya Nadella’s blog post on the event, as well as one pre-video of what to expect from the sessions.

In it, Gladwell, noting the richness in search has yet to cure cancer, has a good point, which should be interesting with the backdrop of the protests going on in Egypt and elsewhere.

As in: If governments can block search, does it really matter?

I will be posting if someone comes up with a good answer to that one.

Bing and Big Think present Farsight 2011: “Beyond the Search Box” Event and Webcast

In the past ten years, search has transformed the way we experience the web even as the web itself has changed. New user interfaces, mobile devices, and interactive services are evolving beyond text pages intertwining the ‘web’ into all aspects of our lives and thus we expect to be able to do more online with less friction. Along with the innovation has come an explosion of information and services that are compounding at an exponential rate. Trying to get things done on the web is becoming more complex and fragmented every day. In short, unlike many consumer products, the problems facing the search industry are getting harder–not easier.

In order for us to truly realize the science-fiction dream of so many of us kids, of that ubiquitous intelligent agent, we want to elevate the discussion in search beyond next quarter’s technology. To begin to do that Bing has teamed with Big Think to bring the best minds from inside and outside the industry together for a series of spirited conversations, panels, and demos examining the “Future of Search.”

The group we’ve assembled includes Hedge Fund Manager and PayPal co-founder Peter Thiel, Recorded Future co-founder and CEO Chris Ahlberg, journalist entrepreneur Esther Dyson, contrarian journalist and “Tipping Point” author Malcolm Gladwell among others.

In addition, Farsight 2011 will include a search industry roundtable featuring Matt Cutts from Google, Rich Skrenta from Blekko and our very own Harry Shum from Bing. The panel and much of the day will be moderated by the entrepreneur and technologist, Vivek Wadhwa.

You are invited to take part in the discussion, by submitting your questions for the experts in advance at BigThink.com. Then return on February 1 to watch the conference streaming LIVE from 10:00am to 2:00pm PST on Big Think.com.

I encourage you to tune and be a part of the conversation to help all of us realize the potential that this most powerful technology can bring.

Satya Nadella–Senior Vice President, Online Services


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