John Paczkowski

Recent Posts by John Paczkowski

IOS Devices Generate 2 Percent of Global Web Traffic

A small, but noteworthy, milestone for iOS. According to the latest worldwide browser market-share survey by Net Applications, Apple’s mobile operating system now accounts for more than 2.06 percent of all Web browsing traffic. Interestingly, iOS appears most popular in Singapore and Australia, where it accounts for 9.98 percent and 5.6 percent, respectively, of all Web browsing traffic–quite a bit more than it claims in the United Sates, where it accounts for just 3.4 percent. IOS is the third-largest source of global browsing traffic after Mac OS (5.25 percent) and Windows (89.7 percent). Google’s Android OS is the sixth, with .49 percent.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web