Murdoch's Daily: The Details
At the launch of the Daily, News Corp.’s iPad newspaper this morning, CEO Rupert Murdoch said, “New times demand new journalism.” What does that “new journalism” look like? The details below:
- Over 100 pages of original news, life, entertainment, opinion and sports–every single day of the year
- Original video content
- A selection of articles read aloud
- 360-degree photos you can explore by swiping
- Immersive photography
- Interactive charts, info-graphics and clickable “hot spots”
- The option to save articles to read later
- Web-friendly versions of articles you can share via Twitter, Facebook and email
- In-app comments–including audio comments
- Your local weather
- Your favorite sports teams’ scores, news and feeds
- Crossword and Sudoku puzzles
Pull all this together for a $40 yearly subscription fee (or $.99 a week) and you get what Murdoch says is the model for how stories will be told from now on. “With the Daily, we are taking the best of traditional journalism–competitive shoe-leather journalism and a skeptical eye–and combining it with the best of technology, such as 360-degree photographs,” he said today. “The iPad demands that we completely rethink our craft. The Daily is not a legacy brand moving from the print to the digital world….We believe the Daily will be the model for how stories are told in the digital age.”
(Disclosure: News Corp. also owns this Web site.)
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