OkCupid and Match.com to Marry

Match.com gets a little sweeter. The dating site, which operates as part of IAC, says it has acquired OkCupid for $50 million in cash, plus more payments based on future performance. OkCupid, which is mostly ad-supported, targets younger adults by creating low barriers of entry to participate. Once users get a taste of online dating for free, the hope is to introduce them to pay sites, like Match.com and Chemistry.com.


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work