OkCupid and Match.com to Marry

Match.com gets a little sweeter. The dating site, which operates as part of IAC, says it has acquired OkCupid for $50 million in cash, plus more payments based on future performance. OkCupid, which is mostly ad-supported, targets younger adults by creating low barriers of entry to participate. Once users get a taste of online dating for free, the hope is to introduce them to pay sites, like Match.com and Chemistry.com.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik