OkCupid and Match.com to Marry

Match.com gets a little sweeter. The dating site, which operates as part of IAC, says it has acquired OkCupid for $50 million in cash, plus more payments based on future performance. OkCupid, which is mostly ad-supported, targets younger adults by creating low barriers of entry to participate. Once users get a taste of online dating for free, the hope is to introduce them to pay sites, like Match.com and Chemistry.com.