Liz Gannes

Recent Posts by Liz Gannes

SkyGrid Groups Social Media Conversations and Fans

SkyGrid, the creator of news filtering apps, today launched a free tool that gives public figures and organizations the ability to aggregate fan conversations.

The new SkyGrid Groups pages look like another social network, but they’re not; instead, they link out to fans’ existing profiles and updates on services like Twitter, Facebook and YouTube.

SkyGrid founder and CEO Kevin Pomplun said an artist like Lady Gaga (who is a launch partner) could create groups for the local areas where she will be touring (so they can meet and organize rides) or for people who are talking about a particular song of hers (based on a keyword search). Another pilot user is the crowdsourcing project Ushahidi, which is using its page to highlight top fans in its community.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web