TripAdvisor Acquires EveryTrail for Mobile App Push

Expedia-owned TripAdvisor, which offers reviews of hotels and travel services on the Web, is expanding its mobile offerings through the acquisition of Palo Alto, Calif.-based EveryTrail. EveryTrail has a publishing platform that makes it easy for tourists to create outdoor tours and city guides for mobile devices. Terms of the acquisition were not disclosed.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus