TripAdvisor Acquires EveryTrail for Mobile App Push

Expedia-owned TripAdvisor, which offers reviews of hotels and travel services on the Web, is expanding its mobile offerings through the acquisition of Palo Alto, Calif.-based EveryTrail. EveryTrail has a publishing platform that makes it easy for tourists to create outdoor tours and city guides for mobile devices. Terms of the acquisition were not disclosed.

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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google