Ina Fried

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ATT Swings Back at Verizon, Showing How Its iPhone Is Great for Procrastinators

The arrival of the Verizon iPhone has provided a much-needed boost to the industry.

No, not the tech industry. The ad industry.

Verizon is attacking AT&T, AT&T is attacking Verizon, and T-Mobile is attacking both of them. Only Sprint is staying out of the fray, taking its mother’s advice that if it doesn’t have anything nice to say, it should perhaps just say nothing at all.

Among the more recent attack ads was one from Verizon touting the sound quality of its iPhone. Now, AT&T is firing back at Verizon with an ad touting the benefits of talking and surfing the Web at the same time, which is apparently very important for procrastinators. (That said, Mobilized is a huge procrastinator and rarely ever talks and surfs at the same time.)

The ad comes on the heels of Verizon’s announcement earlier Friday that it had sold out of the iPhones it had available for pre-order on Thursday. The iPhone goes on sale for all customers, including would-be switchers, next Thursday.

In any case, here’s the ad:


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus