Take That! Groupon Fires Back at LivingSocial With Discounted Barnes & Noble Gift Card

Not to be outdone by LivingSocial, which darn near caused a riot when it announced it was offering $20 gift cards to Amazon.com for only $10, Groupon has a deal of its own–with Amazon’s competitor, Barnes & Noble, no less! For the next three days, it is offering $20 gift cards for 10 bucks for most items available in the bookstore. But watch out–the expiration date is only two months away. By afternoon, Groupon had sold 2,412–far fewer than the 1.25 million LivingSocial ended up selling in just over 24 hours.