Exclusive Video: AOL's Tim Armstrong and HuffPo's Arianna Huffington Talk About Their Acquisition Touchdown From the Super Bowl
Here’s an exclusive video interview BoomTown did with Huffington Post co-founder and Editor in Chief Arianna Huffington and AOL CEO Tim Armstrong this morning at Super Bowl XLV in Texas, just ahead of their announcement tonight that the Internet company was buying the news and opinion site.
Like both the Green Bay Packers and the Pittsburgh Steelers, the pair are going for an Internet content win, after AOL paid $315 million, mostly in cash and a small amount of stock, for the Huffington Post.
With the acquisition of one of the Internet’s best-known news brands, AOL is making its biggest move so far as it seeks to establish itself as a content leader on the Web.
As part of the deal, Huffington will become editor over all AOL content properties.
And editorial material from all these sites will be integrated into the Huffington Post, giving it a huge new infusion of editorial material.
The pair talk about all this and more in the longish video interview here, which I did in Dallas earlier today: