Peter Kafka

Recent Posts by Peter Kafka

The Daily Gets a $3 Million Super Bowl Spotlight

The Daily got plenty of exposure last week. Now it should get even more: I’m told Rupert Murdoch’s iPad newspaper will be featured in a halftime spot during tonight’s Super Bowl broadcast.

[UPDATE: The Daily's Twitter account is now winking and nudging in this direction.]

That shouldn’t be a surprise. As I noted last week, the Daily’s marketing plan is supposed to take full advantage of all of the media properties Murdoch has at his disposal.

And handing out air time at the Super Bowl, broadcast by News Corp.’s Fox, shows just how serious Murdoch is about pushing this thing out. A 30-second spot is supposed to command something like $3 million this year. (News Corp. also owns this Web site, but I’ve yet to see Daily ads here.)

Meanwhile, I’ve only seen one Super Bowl ad preview so far. But I think this Audi/Kenny G revival is an early front-runner for best in show (thanks to Jim Fusilli).


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik