Peter Kafka

Recent Posts by Peter Kafka

The Daily Gets a $3 Million Super Bowl Spotlight

The Daily got plenty of exposure last week. Now it should get even more: I’m told Rupert Murdoch’s iPad newspaper will be featured in a halftime spot during tonight’s Super Bowl broadcast.

[UPDATE: The Daily's Twitter account is now winking and nudging in this direction.]

That shouldn’t be a surprise. As I noted last week, the Daily’s marketing plan is supposed to take full advantage of all of the media properties Murdoch has at his disposal.

And handing out air time at the Super Bowl, broadcast by News Corp.’s Fox, shows just how serious Murdoch is about pushing this thing out. A 30-second spot is supposed to command something like $3 million this year. (News Corp. also owns this Web site, but I’ve yet to see Daily ads here.)

Meanwhile, I’ve only seen one Super Bowl ad preview so far. But I think this Audi/Kenny G revival is an early front-runner for best in show (thanks to Jim Fusilli).


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus