WSJ
- WSJ
MarketWatch
- MarketWatch
Barron's
- Barron's
SmartMoney
- SmartMoney
AllThingsDigital
FINS
- FINS
Factiva
- Factiva
More
- BigCharts
- Virtual Stock Exchange
- Financial News
- WSJ Asia
- WSJ Europe
  - WSJ Deutschland
- WSJ Americas
  - en Español
  - em Português
- WSJ Classifieds
- WSJ Radio
- WSJ Wine

The Daily Gets a $3 Million Super Bowl Spotlight

February 6, 2011 at 5:20 am PT

The Daily got plenty of exposure last week. Now it should get even more: I’m told Rupert Murdoch’s iPad newspaper will be featured in a halftime spot during tonight’s Super Bowl broadcast.

[UPDATE: The Daily's Twitter account is now winking and nudging in this direction.]

That shouldn’t be a surprise. As I noted last week, the Daily’s marketing plan is supposed to take full advantage of all of the media properties Murdoch has at his disposal.

And handing out air time at the Super Bowl, broadcast by News Corp.’s Fox, shows just how serious Murdoch is about pushing this thing out. A 30-second spot is supposed to command something like $3 million this year. (News Corp. also owns this Web site, but I’ve yet to see Daily ads here.)

Meanwhile, I’ve only seen one Super Bowl ad preview so far. But I think this Audi/Kenny G revival is an early front-runner for best in show (thanks to Jim Fusilli).

Tagged with: advertising, Apple, Audi, digital, entertainment, Internet, iPad, MediaMemo, News Corp., newspaper, Peter Kafka, Rupert Murdoch, software, Super Bowl, television, The Daily, video

comments so far. Add yours.

http://www.klamtech.com ????? ?????

what the hell is super bowl?
http://pulse.yahoo.com/_7PSYIBYSL3IERNYK7I5R5KXBHI Ryan

Fantastic! Free advertisement for Apple. Another 3 million iPADs will go out the door.
Anonymous

it’s that thing you sit to take a $hit only it’s bigger coz it’s super.
Anonymous

Motorola is giving Apple free advertisement too with their own advertisement copying an advertisement campaign Apple already did in 1984.
http://www.facebook.com/fredgates Fred Gates

Hmm hope it stays classy:

http://rehistoric.wordpress.co.....-giffords/
$340AShareMakesMeGrin>8-D

If it adds a ten million more iPad sales this year, I’m all for it. It it takes away five million netbook Windows licenses, I’m all for it.

I don’t watch the Super Bowl or read The Daily, but if it helps Apple and weakens Microsoft’s grip on the computer industry, I’m all for it, whatever it is.
Anonymous

That jsut doesnt make any sense at all dude.

http://www.internet-privacy.tk
Anonymous

Virtually every ad on TV highlights the iPad or iPhone. Seriously. I like the new Verizon iPhone commercials that talk about what a great device it is. Bet Google loves that. ;-) If your car/cable company/electronics equipment/whatever doesn’t integrate with it, then you are in trouble. And there is a great deal more integration with iPad and iPhone than any other device. No contest. But the Android fanboys like to pretend it’s no issue. Very funny.