Hipmunk's Site Targets Travel "Agony"

A San Francisco startup believes it has come up with a way to make traveling–and using travel Web sites–a little less agonizing.

Hipmunk, which just raised $4.2 million from a roster of online travel veterans and venture capitalists, gives users access to the familiar airline fares they’re used to on other sites. But the company has a slick visual interface that arrays all of the travel options for a given trip on a grid that shows the hours of day along one axis. Each airfare is represented by a rectangle (color-coded for each airline), the length of which is determined by the duration of the trip, layovers included.

The layout makes it easier to see lots of airfare options at a glance. But another key feature of Hipmunk is its method of ranking the most attractive travel options according to an “agony score.”

Read the rest of this post on the original site


Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »