Liz Gannes

Recent Posts by Liz Gannes

Meebo Buys Psychographic Targeter Mindset Media

Mountain View, Calif.-based Meebo, the Web toolbar maker, has bought a New York City-based start-up called Mindset Media, which specializes in psychographic targeting for brand advertising. Meebo said the acquisition will help with its expansion of its advertising products. Twelve members of the Mindset team will be joining Meebo, while two who work in business development will not. Financial terms of the deal were not disclosed.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus