Meebo Buys Psychographic Targeter Mindset Media

Mountain View, Calif.-based Meebo, the Web toolbar maker, has bought a New York City-based start-up called Mindset Media, which specializes in psychographic targeting for brand advertising. Meebo said the acquisition will help with its expansion of its advertising products. Twelve members of the Mindset team will be joining Meebo, while two who work in business development will not. Financial terms of the deal were not disclosed.