Liz Gannes

Recent Posts by Liz Gannes

Meebo Buys Psychographic Targeter Mindset Media

Mountain View, Calif.-based Meebo, the Web toolbar maker, has bought a New York City-based start-up called Mindset Media, which specializes in psychographic targeting for brand advertising. Meebo said the acquisition will help with its expansion of its advertising products. Twelve members of the Mindset team will be joining Meebo, while two who work in business development will not. Financial terms of the deal were not disclosed.


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There was a worry before I started this that I was going to burn every bridge I had. But I realize now that there are some bridges that are worth burning.

— Valleywag editor Sam Biddle