Liz Gannes

Recent Posts by Liz Gannes

Meebo Buys Psychographic Targeter Mindset Media

Mountain View, Calif.-based Meebo, the Web toolbar maker, has bought a New York City-based start-up called Mindset Media, which specializes in psychographic targeting for brand advertising. Meebo said the acquisition will help with its expansion of its advertising products. Twelve members of the Mindset team will be joining Meebo, while two who work in business development will not. Financial terms of the deal were not disclosed.


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald