Peter Kafka

Recent Posts by Peter Kafka

Music Sales Still Going, Going…

More than a decade after the Napster era, the music business is still declining: Warner Music Group‘s sales dropped 14 percent in the last three months of 2010. And digital revenue, via Apple’s iTunes and the mobile business, is sputtering too. It was up just 1.6 percent, and down 5 percent from the previous quarter.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web