PlayPhone Creates $10 Million Ad Budget to Promote Other Developers' Apps

PlayPhone says it will spend $10 million to promote other developers’ mobile games. In return, the San Jose, Calif.-based company is hoping to attract more game makers to its social platform, which provides developers tools to integrate community features and virtual goods into mobile applications, similar to offerings from Ngmoco and OpenFeint. The shift to social is important for the the eight-year-old company, which historically is known for selling ringtones and other mobile content.


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work