PlayPhone Creates $10 Million Ad Budget to Promote Other Developers' Apps

PlayPhone says it will spend $10 million to promote other developers’ mobile games. In return, the San Jose, Calif.-based company is hoping to attract more game makers to its social platform, which provides developers tools to integrate community features and virtual goods into mobile applications, similar to offerings from Ngmoco and OpenFeint. The shift to social is important for the the eight-year-old company, which historically is known for selling ringtones and other mobile content.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik