Kara Swisher

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Apple App Happy Sonos Also Goes Android

Sonos–the maker of innovative wireless music systems that has been boosted by its Apple iPhone and iPad Controller app–is set to roll out one for Google’s Android mobile operating system.

The Sonos Controller for Android will officially introduce the app at the Mobile World Congress in Barcelona next week, although the Santa Barbara, Calif., company is announcing it today.

“It’s a no-brainer,” said Sonos CEO John MacFarlane in an interview with BoomTown yesterday. “It basically doubles our market space.”

The free app allows you to control Sonos’s various players wirelessly with a smartphone or tablet.

The impact of the iPhone and the iPad on sales of its various devices has been clear enough, said MacFarlane, as registrations of the app have escalated.

“There is more usage of the smartphone, but tablets are clearly happening, said MacFarlane. “But I have the same view of both that these devices are the Holy Grail everyone has always wanted.”

The move to Android will take longer to beta test, he said, since its ecosystem has a plethora of unit types from a variety of handset makers.

The app will be out in March.

Here’s an image of the app on an Android phone and the official press release:

ROCK THE HOUSE: SONOS INTRODUCES SONOS CONTROLLER FOR ANDROID

Wireless Music System for Android Provides Unlimited Music, Incredible Control and Amazing Sound in Every Room

SANTA BARBARA, CA–February 10, 2011–Sonos, the leading developer of wireless multi-room music systems for the home, today introduced the Sonos Controller for Android, a free app that transforms most Android™ smartphones into a wireless music controller for the award-winning Sonos Multi-Room Music System. The Sonos Controller for Android, available in late March as a free download from Android Market™, will make its public debut next week at Mobile World Congress in Barcelona. To watch a video introduction of the Sonos Controller for Android, please visit www.sonos.com/android.

With the award-winning Sonos S5 in any room and an Android phone in hand, music lovers will enjoy an unmatched wireless music experience in the home. You’ll be able to access and play all the music on earth–from the Internet and your personal music library–throughout the home, wirelessly. Use the free Sonos Controller for Android app to control all your music and rooms, all from the palm of your hand. And, Sonos Controller for Android features Sonos’ latest innovation in the home music experience–music voice search–allowing users to find any artist, album or track by simply speaking into the phone.

“Sonos’ mission is to fill every home with music,” said John MacFarlane, CEO, Sonos, Inc. “We are thrilled to bring the joy of music to the homes of Android fans worldwide.”

To get started enjoying music in any or every room of the home, all you need is a Sonos ZonePlayer and a Sonos Controller such as the free Sonos Controller for Android. The most popular Sonos ZonePlayer is the Sonos S5, an all-in-one wireless music system you can plug in anywhere. Now you can play any track you like, anytime you like, in any room you like. Wirelessly play the same song in every room of the house–perfectly synchronized. Or, mix it up and play different songs in different rooms.

When it comes to controlling Sonos, you simply reach into your pocket for your Android smartphone. With Sonos Controller for Android, you can search for songs and stations by typing or speaking, choose the music and control the volume in as many rooms as you like. And because your Android phone is controlling the music, and not the source of it, when a text comes in or you need to make a phone call, the music doesn’t stop.

Sonos connects directly to the Internet so you can access a world of music without ever turning on your computer. Search and play more than 100,000 Internet radio stations, shows and podcasts–from around the world. Play songs, playlists and radio from the most popular music services like Deezer, iheartradio, Last.fm, Napster, Pandora, Rdio, Rhapsody, SiriusXM Internet Radio, Spotify, Wolfgang’s Vault, and more. And of course, Sonos can play your entire digital music library (such as iTunes) stored on a computer or Network Attached storage drive.

The Sonos Controller for Android is designed to work on any Android smartphone running Android 2.1 or later with a screen size of HVGA 320 x 480, WVGA 480 x 800 or WVGA 480 x 854. Sonos Controller for Android joins the family of Sonos Controllers which includes free apps for iPhone and iPad, a dedicated touchscreen controller, the Sonos Controller 200, and free software for your Mac or PC, included with every ZonePlayer. All controllers work together seamlessly.

Sonos will be demonstrating the Sonos Controller for Android at the Mobile World Congress in Barcelona, Spain February 13-17, 2011. For a demonstration in person, you’ll find Sonos at the following locations:
• Android: Hall 8; Booth 8C25
• Motorola: Hall 8, Booth 8A28
• Sonos: Hall 7; Suite 7HS11

For more information about Sonos or to locate an authorized Sonos dealer in your area, please visit www.sonos.com or call 877.80.SONOS.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik