It's Back! Scripps' Shopzilla, Nearly Left for Dead, Growing Again.

February 10, 2011 at 9:50 am PT

A little nugget worth tracking: Shopzilla, the comparison shopping site Scripps Network Interactive was reportedly desperate to get rid of not long ago, has rebounded.

Scripps says revenue at the site and its related spinoffs was up 38 percent, to $69 million, in the last three months of last year, while profits were up 20 percent to $21 million.

Those numbers are evidence that Shopzilla is both growing in Europe and doing much better in the U.S. following an intensive overhaul. The company says redirects from the site are up 39 percent; it’s worth noting that this is happening while Google tries to find ways to keep comparison shopping sites from clogging up search results.

Scripps’ primary business, however, is running cable networks like the Travel Channel, HGTV and the Food Network. And that business is doing fine without an overhaul: Revenue was up 32 percent, to $500 million, and profits were up 48 percent, to $248 million.

Tagged with: advertising, comparison shopping, digital, earnings, Europe, Food Network, Google, HGTV, Internet, MediaMemo, overhaul, Peter Kafka, profits, redirects, results, revenue, Scripps Networks Interactive, search, Shopzilla, spinoffs, television, Travel Channel, U.S.