Super Bowl Tweets Didn't Focus on Football
Twitter may be a great way to measure buzz, but what gets buzz might be less easy to direct. Take last Sunday’ Super Bowl, for instance. According to the official Twitter blog, users generated more tweets per second during the game (4,064) than during any other sporting event–topping the old record set during the 2010 summer World Cup.
But guess what subject was the most tweeted? (Hint: it wasn’t Super Bowl MVP Aaron Rodgers. Heck, it wasn’t even the controversial Groupon ads.) It was Usher’s appearance during the halftime show featuring the Black Eyed Peas. And, according to the Twitter post, “the continued talk about him made him the most talked about person during the Super Bowl… Aaron Rodgers, the most mentioned player, was sixth.”
On the commercial side of things, Doritos got the most Twitter love, followed by Audi, Pepsi, Chevy, Coca-Cola and Groupon.