Arik Hesseldahl

Recent Posts by Arik Hesseldahl

Hewlett-Packard to Acquire Data Analytics Firm Vertica

Hewlett-Packard said today it had reached an agreement to acquire Vertica, a privately held, real-time analytics platform company based in Billerica, Mass. HP said Vertica will enhance its capabilities in real-time business analytics for large and complex sets of data. HP expects the acquisition to close in the second quarter of its fiscal year 2011. Terms of the deal were not disclosed.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web