Tech Diary: Blog To Book–Is the Formula Still Working?

Blogger starts a blog. Blogger solicits photos or texts or emails. Blogger gets a book deal. That formula has been wildly successful for the last few years, but is showing signs of market saturation.

There were roughly 100 book deals involving blogs or Internet memes last year according to Publisher’s Marketplace.

Christopher Weingarten, 31, was one of them. A year ago, he decided to start a blog about dogs, dressed as hipsters. He gets readers to submit photos and attaches a witty caption.

Over three million hits and thousands of submissions later, he just recently landed a book deal, with the book hitting bookstores in July. While the freelance music writer discloses that his book deal was not six-figures, it was “certainly more than the $3,000 advance I got for doing a book about music.”

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