June 30 Deadline for Apple Subscriptions
Apple’s new subscription plan has a compliance deadline. June 30, according to a memo sent to publishers earlier this year. “For existing apps already in the App Store, we are providing a grace period to bring your app into compliance with this guideline,” it reads. “To ensure your app remains on the App Store, please submit an update that uses the In App Purchase API for purchasing content, by June 30, 2011.”
That leaves legacy apps like Hulu Plus, Netflix, Amazon, Rhapsody and others a little over four months to implement an in-app purchasing mechanism–assuming they can come to terms with the thought of handing Apple a 30 percent cut on subscriptions.
Reached for comment, Hulu declined to give one. Netflix and the others haven’t yet responded to our requests.