1000Memories Funded by Greylock, Angels

1000Memories, the social media site for friends and family to memorialize loved ones who’ve passed away, is disclosing today it has raised $3 million worth of funding, including a Series A round led by Greylock Partners.

The money was actually raised last fall in two rounds after the company completed the Y Combinator program, but for whatever reason it’s been kept under wraps. NetworkEffect took the opportunity to talk with co-founder Rudy Adler about his year-old start-up this week.

“The Internet was missing a past tense,” is Adler’s quip to explain the motivation for 1000Memories. The site offers a central place for mourners to contribute pictures, stories and the like, with the promise of becoming a permanent collaborative obituary and eulogy.

Sites like Facebook don’t have a great way of dealing with people who pass away, because they are designed for living participants, Adler said. Creating accounts for dead people can be awkward, but perhaps less so on a dedicated, nicely designed site.

Future premium products for 1000Memories may include custom domains, physical memory books, personalized designs and additional storage, Adler said. The company currently helps its users do things like rip and post DVDs, in part because they are often much older and less tech savvy than the average social media user.

1000Memories recently launched a groups feature that was used to memorialize those killed in the Egyptian protests. It went viral, with more than 400,000 page views, Adler said.

In addition to Greylock, participants in the $2.5 million Series A round included Caterina Fake, Ron Conway, Keith Rabois, Mike Maples, Paul Buchheit and Chris Sacca. It came through just a couple of months after 1000Memories had raised an angel round worth $500,000.