Arik Hesseldahl

Recent Posts by Arik Hesseldahl

The Problem With Those Rumors of an AMD Buyout

It all seems so simple. At chipmaker Advanced Micro Devices, a sudden and unexpected sweeping away of management–starting with CEO Dirk Meyer, followed within weeks by COO Robert Rivet and Marty Seyer, senior VP for corporate strategy–has left the company looking disorganized and vulnerable, the thinking goes.

And while a search for Meyer’s replacement is underway, I’m told it could easily extend into the summer.

It didn’t take long for rumors about “takeover chatter” concerning AMD to emerge, and briefly yesterday, Dell was mentioned as a possible buyer. AMD shares traded up 4 percent for part of the day but closed down 3 cents during the regular session. Dell more or less shot down the rumor. During its earnings conference call, CEO Michael Dell, answering a question on acquisitions, said, “…we’re looking for relatively smaller sized ingredient acquisitions where we can leverage them with our substantial customer access and distribution.” With AMD currently trading at a valuation north of $6 billion with about $2.2 billion in long-term debt, it’s not the kind of target that would qualify as “smaller sized.”

There will always be rumors of this sort about the perennial number two in the PC microprocessor business. Those who trade on them don’t get something fundamental about AMD: That it would be a complicated company to buy and to own.

Any deal to acquire AMD will necessarily include a third party: Intel. For decades Intel and AMD have operated under a series of patent cross-license agreements that give AMD access to the crown jewels of Intel’s intellectual property, including the x86 instruction set. These patents are on the technology that make a PC a PC, and they are fundamental to the success, or failure, of both companies.

When AMD first sought to spin off its manufacturing operations into the company that became GlobalFoundries, Intel asserted that AMD couldn’t assign access to these patents to a third party without its say-so. This dispute ultimately got the two companies talking and resulted in what I like to call the Treaty of Maui, the settlement of a sweeping antitrust dispute in 2009, a story I reported at the time for BusinessWeek.

There are, however, some limits governing Intel’s conduct in this scenario. When it settled an antitrust case against it last year, Intel agreed to hold off on suing any company that buys one of its competitors for a year, in order to hold “good faith negotiations” over the terms of that patent cross-license agreement. What this all means is that any company that first concludes a deal to buy AMD will then have to pivot and face the possibility of lengthy negotiations with Intel that could, if not successful, end in a costly and distracting patent lawsuit.

Intel may turn out to be willing to play ball, and cut a reasonable deal with any new owner, but the fact remains that every so often the cross-license arrangement has to be renewed. And that’s not to say a determined buyer couldn’t ultimately cut through all this and get a deal done. Dell has $15 billion in cash and could conceivably get a deal done, and being an AMD customer could arguably benefit from owning AMD over the long term, but it has signaled that it’s not interested, and probably never was in the first place.

There are other considerations: AMD is 20 percent owned by the Mubadala Development Company, the investment arm of the Arab Emirate of Abu Dhabi, which changes the potential deal dynamic a bit. Then there’s the big question concerning the wisdom of competing with Intel. As AMD’s prior CEOs will tell you, simply grappling with Intel in the marketplace is a dangerous, thankless job.

But the complication of the Intel cross-license agreement alone should be enough to give any company mulling an AMD buyout serious pause. At the same time it should serve as food for thought for anyone wanting to trade on the latest AMD buyout rumor. This surely is not the last.


comments so far. Add yours.

  • http://www.facebook.com/bobsentell Bob Sentell

    I think HP would make a good buyer. It would fit with their current strategy and they already have a decent relationship with Intel they could take advantage of.

    Imagine webOS tablets running on AMD Fusion technology. Smokin’!

  • Anonymous

    The x86 instruction set was mentioned, but not AMD64? That’s perhaps equally of value, though perhaps moreso as more software takes advantage of the standardized 64-bit instruction set that AMD created and Intel borrows – just as AMD borrows their x86, the 32-bit instruction set, so as to keep everything backwards-compatible.

  • http://newenterprise.allthingsd.com Arik Hesseldahl

    @apstorm Yes I’d agree with you that X86-64 is pretty important. I was there when AMD first presented the paper describing it at a conference in 1999 where most attendees were debating Intel’s vision for what ultimately became Itanium.

  • http://twitter.com/Krewell Kevin Krewell

    I don’t see the patent cross license issue as insurmountable. AMD has patents (such as the 64-bit extensions that apstorm mentioned) that Intel infringes on. There’s also graphics patents developed by the ATI side of the business.

    I see the challenge as a business issue – how do you compete with Intel in its home field and make money. After 25 years of competing with Intel, AMD is still trying to figure that out.

  • http://pulse.yahoo.com/_WCVBZYNKQZEUEY7DMSFFS7TRVM RV

    A Private Equity takeover would exhibit none of the difficulties that you point out in your article.

    Additionally if AMD was not absorbed in the fashion that say ATI was but rather but became a division say the way that Carrier is a division of United Technologies then the licensing aggreements would probably hold within the division.

    A perfectly good buyer of AMD would be ARM Holdings. ARM seems to desire a PC presence but their RISC 32 bit cpu’s really can’t compete with 64 bit x86 which will soon evolve into 128 bit with the release of AMD Bulldozer. With AMD they would then have the entire CPU market covered from mobiles to servers not to mention Supercomputers with x86 AND HPC GPU computing using ATI designs. It satisfies your observation that white box makers would run from any merger with a competitor while at the same time keeping the company in the business of CPU’s, AMD’s wheelhouse. It would also strengthen both ARM Holdings and AMD against Intel. Who I am sure would run off screaming into night.

    There is also the little commented fact that Intel will begin dropping the PCI bus in about 4 years. The agreement with AMD sees Intel support PCI for only 5 years. That suggests that Intel is developing a proprietary bus to replace PCI and licensing to AMD may be a huge profit source.

    The question is though could ARM Holdings raise the cash?

  • http://pulse.yahoo.com/_WCVBZYNKQZEUEY7DMSFFS7TRVM RV

    AMD64 is x86.

  • http://newenterprise.allthingsd.com Arik Hesseldahl

    @RV I initially wrote a section to this about the private equity scenario but cut it out at the last minute. You may be right but there’s some problems. PE Funds buy companies with the intent of exiting at a profit and tend not to be long term owners, and by long term I mean 10 years plus. Second, the last big PE takeover of a chip company was that of Freescale. It didn’t work out so well. This 2008 BusinessWeek cover ( http://is.gd/h1urV6 ) should tell you more than you need to know about what went wrong with Freescale.

    ARM is an interesting thought except that owning an x86 architecture flies directly in the face of its business model. ARM doesn’t make chips but licenses the core ARM architecture of dozens of companies who then use the core IP to make chips. Owning AMD would make ARM a direct vendor of x86 chips to PC makers. It doesn’t fit. You could then argue that ARM could turn to licensing x86 to others the way it does with ARM, but Intel would never allow it.

  • http://pulse.yahoo.com/_WCVBZYNKQZEUEY7DMSFFS7TRVM RV

    Interestingly enough, AMD doesn’t make chips anymore either. They dumped their foundries: Global Foundaries being the entity. They are primarily a design house.

    And they would not license x86 as a 4rth vendor of x86 just would not survive. Via being the third x86 entity and doesn’t do so very well. The product refresh cycle is just too quick for anyone else to jump in the mix. Intel vs AMD is very good for the consumer. And actually AMD is the innovator and Intel is very good at responding.

    I don’t really believe that ARM and AMD would merge but I think that there are good good reasons for it as I think that AMD stands a very good chance of developing a low power cpu with on die graphics from its ATI design team. That is a serious threat to ARM. If x86 begins to evolve down the foodchain with efficient tiny cpu’s that can run REAL SOFTWARE and NOT APPS then the choice would be pretty clear. Don’t forget that the world is designed on x86. We just remind ourselves to pick up the milk by texting while we drive with RISC.

    And maybe ARM doesn’t want to be a licensing entity anymore. Maybe they could use a CPU and GPU design team. And then there is always the idea of running RISC cores on x86 dies hmmmmmmmm. In fact in 1998 DEC’s Alpha ran a RISC translator to x86 CISC and was also the fastest thing in silicon then and probably now. In order for ARM to be a serious contender for the PC market they need x86 licensing. So why not merge with AMD to allow AMD to continue and share the benefits of RISC and x86 while scaring the bejeezous out of Intel?

    ARM RISC cores are approaching the performance/power ceiling that is already firmly in place with x86 and ARM is NOT 64 bit and will not be for at least 2-3 years. In that time frame x86 will be firmly 128 bit and gulping enormous chunks of code. Of course the mobile market is virtually limitless but it also invites competition.

    What if…….

  • http://bit.ly/samirsshah ???? ???

    I think Apple should buy AMD.

    Remember Intel is a fab first (and that is why it can not be written off like Digital Equipment in previous paradigm) and a design house with x86 second, even if INTEL HERSELF does not think so. If Medfield fails miserably and if PCs continue to falter even more and more, which is a plausible scenario, Intel may drop x86 like a hot potato and start to make ARM based SoCs just to keep her fabs running and that may happen even sooner than 2015, may be even by mid 2013. Where does that leave Apple? Deja Vu?

    Even if this kind of doomsday scenario does not happen, Intel needs AMD x64 ISA as much as AMD needs Intel x86 ISA and that will soothe Apple in negotiations with Intel.

    But, I would say again and again, crown jewel of AMD is ATI and not x64. ATI is the main course, x64 is just icing on the cake.

  • http://bit.ly/samirsshah ???? ???

    I think Apple should buy AMD.

    Remember Intel is a fab first (and that is why it can not be written off like Digital Equipment in previous paradigm) and a design house with x86 second, even if INTEL HERSELF does not think so. If Medfield fails miserably and if PCs continue to falter even more and more, which is a plausible scenario, Intel may drop x86 like a hot potato and start to make ARM based SoCs just to keep her fabs running and that may happen even sooner than 2015, may be even by mid 2013. Where does that leave Apple? Deja Vu?

    Even if this kind of doomsday scenario does not happen, Intel needs AMD x64 ISA as much as AMD needs Intel x86 ISA and that will soothe Apple in negotiations with Intel.

    But, I would say again and again, crown jewel of AMD is ATI and not x64. ATI is the main course, x64 is just icing on the cake.

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