John Paczkowski

Recent Posts by John Paczkowski

Your Next Laptop May Not Be a MacBook Air, But It Will Probably Look Like One

It might not run Mac OS X or the sport the Apple brand, but chances are your next laptop will look a lot like the MacBook Air. This according to Nvidia CEO Jen-Hsun Huang, who thinks the future of laptop design looks a lot like the one Apple revealed last October.

“You’ll have trouble finding one that doesn’t look like the MacBook Air,” he told Cnet. “I think the Macbook Air is a good mental image of what a clamshell laptop will look like. They’ll be thin because you won’t need any heat pipes, the fan, and extra batteries to lug around.”

That’s not a particularly original observation; Apple’s been touting the Air as the “Next Generation of MacBooks” since it first debuted. But it’s interesting that we’re now hearing it from C-level executives outside of Apple who seem perfectly willing to concede that the Air has redefined the concept of portable computers and parrot a theory put forth by Steve Jobs when he introduced the Air’s latest iteration: “We think all notebooks will look like these one day.”


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer