Peter Kafka

Recent Posts by Peter Kafka

Netflix Fires Back at Amazon With CBS Deal

Here’s Netflix’s answer to Amazon’s streaming video foray: A new deal with CBS that will give the video service online access to some of the network’s older shows. Note “older”: While there is lots of speculation that Netflix wants to start showing “next day TV,” a la Hulu, CBS is mostly handing over “library” shows here, like “Star Trek” and “Cheers.” And shows that the network is airing today, like “Medium,” won’t be available until next year. That’s different than recent pacts with Disney and Comcast’s NBC, each of which is letting Netflix show a couple “in season” shows.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web