Tata Targets Smaller Clients

Tata Consultancy Services Ltd., India’s largest outsourcer by sales, counts among its clients some of the world’s best known names, from Wall Street banks to automobile manufacturers.

Now, it is targeting people many have never heard of on its home turf.

The company, part of India’s flagship conglomerate, the Tata Group, has launched a new business unit called iON—for information technology services that are available all the time. It offers services aimed at India’s small and medium-sized businesses, a sector traditionally overlooked by outsourcers that have focused on winning large accounts from major companies in the West.

The new campaign is based on cloud computing–meaning that small companies can download software that allows them to effectively manage their data and other computing needs from a remote server run by Tata Consultancy. Most clients will pay Tata Consultancy on a per-user basis, and, in some cases, with a portion of their revenues.

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