Peter Kafka

Recent Posts by Peter Kafka

What Web Video Problem? Netflix Gives CBS a $200 Million Boost.

One day, maybe not that long from now, Web video could really destabilize the TV business. For now, it’s providing it with a nice boost.

The latest example: Yesterday’s Netflix-CBS deal, which will give the streaming video company access to the network’s library of old shows, like “Cheers” — but not the stuff it’s currently putting on the air.

Barclay’s analyst Anthony DiClemente figures Netflix will pay CBS $200 million over the next two years — “similar to other deals struck with broadcasters” — and most of that money will drop straight to CBS’s bottom line. For context, note that CBS recorded $283 million in profits last quarter.

This is the best-case scenario for the networks and studios: That Netflix, and now competitors like Amazon, and likely Microsoft, Apple, etc, line up to write big checks for stuff the networks and studios have already sold a couple times before. So it’s all found money, and doesn’t conflict with their core businesses.

The flip side, of course, is that the more video you consume over the Web, the more likely you may be stop watching conventional TV. So long-term, it’s possible that CBS and the other networks are helping to hasten their demise.

But that’s a tomorrow problem. Today, big media is getting paid.


comments so far. Add yours.

  • http://www.cyber-punk.cz.cc/ ShadowRunner

    Old media’s last gasp for air. netflix is ok, torrents are great.

  • http://www.cyber-punk.cz.cc/ ShadowRunner

    oh and why is a pic from cheers in the article, that show was on NBC.

  • Anonymous

    Cheers, Frasier and Medium were all produced for NBC by Paramount. Through several mergers and divestitures over the years, Paramount was merged with CBS several years ago when Viacom owned them both, then Viacom split from CBS and ultimately, CBS dropped the Paramount name. The television properties (like Cheers, Frasier, Medium) are owned by CBS now.

  • http://mediamemo.allthingsd.com/ PKafka

    Thanks for saving me some time!

  • Anonymous

    Netflix is awesome. Good to hear CBS is still in business.

  • Anonymous

    And big corporations wonder why we don’t trust them!

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