Kara Swisher

Recent Posts by Kara Swisher

With Jobs Definitely Mulling Appearance at iPad Event, Let's Hope the Focus Is on the Product

According to several sources close to the situation, Apple CEO Steve Jobs–who is on a health-related leave from the company–is definitely considering an appearance at its big iPad 2 event tomorrow.

But the possibility–which would be a big sensation at the San Francisco gathering and has been subject to great speculation–is also just as definitely not confirmed as yet, stressed sources.

If he did appear, sources said, Jobs would make at least a brief appearance on stage along with other top company execs in showing off Apple’s latest version of it hugely popular tablet.

The new device reportedly has a sleeker look, as well as a camera and other improvements, changes that tech’s top showman would certainly love to tout and that his legions of fans would like to see him introduce.

But what BoomTown would like to see would be more of a focus on the iPad 2 itself, rather than armchair diagnoses of Jobs’s fitness based on any appearance he might make.

That’s no small thing, given the appalling series of photos and video that have surfaced recently, which show the Silicon Valley icon from the worst possible angle and looking quite gaunt.

As I have written before, and as you can see from the photo above taken at last year’s D: All Things Digital conference interview, it is clear Jobs has suffered due to his bout with a form of pancreatic cancer.

Due to nutritional issues, his weight has suffered, one of the key reasons Jobs seems to have taken this latest leave.

That said, in recent weeks, he has made all kinds of public appearances both at Apple’s Cupertino campus and in Silicon Valley restaurants, including a high-profile dinner with President Barack Obama. Jobs sat immediately to the left of the president.

If he decides to make another outing tomorrow, it is certainly with the knowledge that everyone will be trying to figure out his health from a stage appearance.

That’s a risk for Jobs, of course, who relishes in introducing Apple products in presentations that typically garner well-deserved accolades.

Given how innovative most of those products are, what would be a welcome change in the coverage of Jobs’s personal struggles would be to show a level of respect to him by paying more attention to what bells and whistles the iPad 2 has rather than to how his jeans are fitting.

There is no question, with its latest iteration, Apple is making sure consumers realize that it is coming out with a second, flashier version, even before other manufacturers–mostly using the new Honeycomb version of Google’s Android mobile operating system–are still scrambling to get their initial competing devices to market.

That’s the truly dramatic story to watch here, rather than needlessly rubbernecking about the struggles of one man–albeit, a very significant man–to regain his health.


comments so far. Add yours.

  • http://www.facebook.com/profile.php?id=692271649 Luis Eduardo Gutierrez

    If Jobs is in really bad shape it would be best for him not to show up at the event as it would overshadow the new product among the press and viewers.

    If he chooses not to present, people will still question about his health but won’t be focused on that.

    I would just hope they let the man be and focus on Apple and not on his personal problems

  • Anonymous

    Hmm, I agree that a focus on the product over personal problems is best, I just don’t see how referring to tabloid photos and engaging in armchair medical diagnosis accomplishes that goal. Telling others to focus on products in a piece focused on personal matters seems hypocritical to me.

  • Anonymous

    Long Live Jobs and Apple!

  • Anonymous

    Somehow I doubt the world will stop revolving if Jobs passes on.

    http://www.privacy-tools.it.tc

  • http://www.facebook.com/people/Ittai-Bar-Joseph/1627518616 Ittai Bar-Joseph

    I just wish this great man, the Leonardo Da Vinci of our era, to miraculously overcome his illness. God bless you, Steve Jobs!

  • http://www.seanpercival.com Sean Percival

    Let’s hope!

  • Anonymous

    If he wants to be there, he should.

    This man changed an industry, and quite possibly the world. I’m not even a fan(girl) and I can acknowledge that much.

    If he really is in as bad of shape as some of the reports and pictures would indicate, this could be one of his last big “One More Thing” moments. The product’s importance is dwarfed by this man’s accomplishments.

    Given the historical significance, I’d rather see one last dynamic speech by Jobs on any topic than watch a PPT with specs on the new iPad camera.

  • http://pulse.yahoo.com/_BIPLNOCKC4JFEQOHPMS7W6EZEE LauraT

    If Steve wants to be there and not have people obsess over his condition, they should FaceTime him from the new iPad and just focus on his face.

  • http://twitter.com/RondanArt Rondan Art

    Thanks Kara! Tip of the hat to you!

  • http://www.facebook.com/profile.php?id=581093785 David Corsi

    Steve Jobs at this point is entitled to do what he wants. If he wants to show up at the presentation tomorrow that seems fine to me and worth whatever satisfaction that personally brings him even if the laser focus on product is lost. Who knows how many of these Steve has left, I hope for all our sake many. I hope for most of all for his children.

  • http://twitter.com/kleptco Karl Klept

    OMG Apple is so awesome!

    You can always count on ATD to deliver quality PR on behalf of Apple.

  • Anonymous

    I like it. He could make a surprise “appearance” but not be the center of the show. Great idea.

  • Anonymous

    I think there will be more focus on him if he doesn’t show, like an elephant in the room.

  • Anonymous

    If you don’t want to read about Apple, don’t read a tech blog from Silicon Valley. Duh.

  • Anonymous

    It seems obvious that he will make an appearance via Facetime on the new iPad2?

  • http://twitter.com/Gabe_L Gabriel Lapointe

    Thank You Kara!!! You’re “one of the good ones” and I know Steve Jobs knows that. Now….. If only the world would heed your advice.

  • http://twitter.com/Gabe_L Gabriel Lapointe

    Thank You Kara!!! If only the world would heed your advice.

  • http://www.facebook.com/jamesgowan James Gowan

    Here, here, Kara. Well said.

  • http://www.facebook.com/jamesgowan James Gowan

    wow — sarcasm¹ºº

    Karl, you suck, sir.

  • http://www.facebook.com/jamesgowan James Gowan

    I disagree. I think it’s quite proper for someone who actually knows Jobs and has interviewed him numerous times to set the tone for others to follow: “If he’s there, great — let’s focus on the product and not try to jump into his personal business so much. He’s had it rough.”

  • http://twitter.com/microcoppepan YUJIRO

    ???????iPad2???????????????????

  • http://twitter.com/microcoppepan YUJIRO

    ?????iPad2?????????????????

  • http://bit.ly/samirsshah ???? ???

    I want Jobs to come for ‘one last thing’!!! That will keep the focus on the product throughout the presentation and we will also be showing a great respect for that man.

  • Anonymous

    How is this as important as the capacity the iPad 2 will bring.

    The timing is simply to deter buyers from buying the real treat to the iPad. The Blackberry Playbook or the Android 3 OS.

  • Anonymous

    Not sure if Steve’s appearance is as important than anyone announcing the iPad with the capacity to read Flash videos, and more importantly apps.

    The iPad has a huuuuge lack without the Flash Player… You can only visit… some of the internet… hardly the interesting ones too.

  • http://www.workatweb.nl Paul-b

    Let’s hope the focus will be on the product, I assume he will give present using facetime.

  • http://twitter.com/KaBaskaran Baskaran Kasimani

    It is Steve who led Apple from nowhere to the present state. Almost #1 company in the world. No one understood the customer better than Steve and Co.

  • http://kimberleyvassalinsurance.wordpress.com/ John

    I hope everyone just focuses on apple and not his health problems. Great article!

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