Ina Fried

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Steve Jobs Appears at Apple iPad Event

Steve Jobs took the stage to kick off Apple’s event on Wednesday, drawing a standing ovation from the crowd at the Yerba Buena Center For the Arts.

“We’ve been working on this product for a while and I just didn’t want to miss the day,” Jobs said, before beginning the event with talk about Apple’s iBooks effort and the fact the company has now shipped 100 million iPhones.

Of course, the main topic isn’t either of those things.

“Today we are here to talk about Apple’s third post-PC blockbuster product,” Jobs said, referring to the iPod, iPhone and now, of course, the iPad. “Every one of these have been a blockbuster.”

And clearly the next iPad is the day’s big product. But, above and beyond that or anything else the company shows, Apple fans will certainly be buoyed by the fact that it was Jobs doing the introducing.

Jobs was in good spirits, making plenty of jabs at competitors from Microsoft, to Google to Samsung before getting to the new iPad itself.

BoomTown reported earlier this week that Jobs was aiming to make the event.

For more coverage, check out our ongoing live blog of the Apple event.

Check out our hands-on video with the iPad 2.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google