Peter Kafka

Recent Posts by Peter Kafka

Search Ads + Your Phone = Google

If you’re looking at at a search ad on your phone, there’s a chance, statistically speaking, that it’s from someone other than Google.

But it’s a very, very small chance. Not much more than three percent, per this chart from Macquarie Group, using data from Efficient Frontier:

And this chart understates Google’s dominance in mobile search ads, because it only tracks advertisers who are spending on both Google and the Yahoo/Microsoft JV. Yahoo/Bing’s true market share, according to Efficient Frontier, is closer to one percent.

Greg Sterling at Search Engine Land does some back-of-the-envelope math and concludes that will give Google about $1.1 billion in mobile search revenue by the end of the year. Which syncs up directionally, at least with Google’s boast that it was on a $1 billion run rate for all mobile ad revenue last fall.


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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”