Groupon Fills Dead Air With Bare-Bones Commercial

Groupon has rolled out a stripped-down commercial to fill ad time it had purchased in advance after its advertising debut during the Super Bowl. The new spot takes the place of the controversial ad campaign that it canceled after users complained that it was in poor taste. The new ad shows pages of a calendar being ripped off as the voiceover describes the kinds of deals Groupon offers, such as restaurants and spas, according to Chicago Breaking Business. The campaign will last about three weeks. Crispin Porter & Bogusky, the ad agency behind the Super Bowl spots, worked on the new commercial.


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