Liz Gannes

Recent Posts by Liz Gannes

ThingLink Fills Images With Sound

ThingLink, a start-up aiming to create richer experiences around objects, has in the last five years become less heady and more specific. Last summer it started offering Web publishers a little bit of code so they can add tags, links and ads to images they post. Other people can then share the ThingLink-ified images with the tagging intact. Today the company is launching a partnership with SoundCloud so users can incorporate sound and music within their images.

ThingLink is headquartered in Helsinki and has raised $1 million from Inventure and Lifeline Ventures. Its product is mostly free now but next up is integration with ad networks for revenue sharing, similar to other in-image ad networks like GumGum.

I can’t embed from ThingLink on NetworkEffect without installing a WordPress plug-in, but you can see examples of images with sound here (hover over the image and click on the dots to call up a music player). So for instance, a concert promoted could create a digital flyer that plays songs from each of its bands. ThingLink publishers include Sanoma, Bonnier and Etsy.de.

Coincidentally, ThingLink CEO Ulla-Maaria Engeström is married to Ditto CEO Jyri Engeström, who we also wrote about this week when his company launched its social discovery app. The couple has a lot in common, except for where their companies are based; Ditto is in San Francisco.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik