Kara Swisher

Recent Posts by Kara Swisher

Viral Video: Up, Up in L.A.

BoomTown is swanning around Los Angeles today, so it seemed apt to post this amazing video, in which one of its movies was made real in the skies.

That would be Disney-Pixar’s animated gem “Up,” in which a house was carried away by balloons.

The National Geographic Channel replicated that film;s iconic theme in real life for a new television cable series called “How Hard Can It Be?”

Hard, as it turned out, but still doable. It required a cluster of 300 helium-filled weather balloons to lift a 2,000-pound house–along with a lot of engineers and other smart folks.

The house sailed for about an hour, 10,000 feet up, which–for some reason, as goofy as the effort was–made my heart fly too.

Enjoy:


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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”