Liz Gannes

Recent Posts by Liz Gannes

JustSpotted Offers Celeb Tracker for SXSW A-Listers

The thousands of people descending on Austin right now all dream of meeting the same people. The Ashton Kutcher of life is the Ashton Kutcher of tech, but there are many celebrities specific to this little world–such as Kevin Rose or Gary Vaynerchuk.

Thus, JustSpotted, the social media celebrity-tracking service, is launching a SXSW edition of its mobile Web app that helps users stalk tech A-listers by combining public records of what events they plan to attend (via sites like Plancast), live check-ins (from sites like Twitter) and user-contributed sightings (contributed directly to JustSpotted).

Tech A-listers might be a dubious distinction, but the site, which will be available starting later this afternoon, will be pre-loaded with them–the examples given are Guy Kawasaki, Mark Zuckerberg, Zappos’ Tony Hsieh, Vaynerchuk and SV Angel’s David Lee.

Users can also search for any name they choose, such as potential investors and super users they want using their new app.

SXSW has become more of a VIP experience, with secret parties and private back rooms. And though geek spring break is bigger than ever, the fact that all these people are crammed into one small downtown area gives hope for serendipity.

But when serendipity isn’t enough…

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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald