Kara Swisher

Recent Posts by Kara Swisher

Exclusive: Engadget's Top Editors Topolsky and Patel Exit From AOL's Giant Tech Site

Josh Topolsky, the editor-in-chief of Engadget, is leaving the AOL-owned property, one of the largest tech news sites on the Web.

Also departing is Managing Editor Nilay Patel, said sources. [UPDATE: Patel delivers the goodbye news himself in a blog post here.]

Sources said the move by Topolsky (pictured here, although the coffee cup is not permanent) and Patel is not out of the tech news arena and both are considering several options.

[UPDATE: Topolsky just confirmed the move in a blog post on Engadget, which is below, writing, in part: "I'm not leaving the industry or the news game--in fact, I've got a few fantasy projects in mind that hopefully you'll be hearing about soon."]

Sources said the departures have been a long time in coming, related to a range of ongoing issues the veteran editors have had working for the large New York-based Internet company. Sources said it was not precipitated by AOL’s recent $315 million acquisition of the Huffington Post.

In fact, AOL’s new content head Arianna Huffington had tried hard to persuade Topolsky to stay on, but that “he had already mentally made up his mind to go.”

This has been a regular occurrence at the site, including two top Engadget editors–Paul Miller and Ross Miller, who are not related–who departed the tech site in recent months. Both stated publicly that they did not like the editorial direction AOL was going in, especially a controversial content strategy document titled “The AOL Way.”

In a post in mid-February, Paul Miller was explicit about the issue on his personal blog:

I’d love to be able to keep doing this forever, but unfortunately Engadget is owned by AOL, and AOL has proved an unwilling partner in this site’s evolution. It doesn’t take a veteran of the publishing world to realize that AOL has its heart in the wrong place with content. As detailed in the “AOL Way,” and borne out in personal experience, AOL sees content as a commodity it can sell ads against. That might make good business sense (though I doubt it), but it doesn’t promote good journalism or even good entertainment, and it doesn’t allow an ambitious team like the one I know and love at Engadget to thrive.

In this case, “The AOL Way” was not the main reason for the departure of Topolsky or Patel (pictured here, looking rather fetching), sources said, but was more about the challenges of working within a large corporate entity.

Engadget is one of the largest in tech, with 14 million unique visitors a month. Its main competitor is Gawker’s Gizmodo. AOL also owns TechCrunch, another tech news site.

BoomTown sent an email to AOL execs for comment and am awaiting a reply.

UPDATE: Topolsky just posted a goodbye on the Engadget titled, “Hello, I Must Be Going”:

It’s hard to believe that I’m currently writing the words I seem to be writing, though a casual stock-taking of my senses dictates that it must be true. Here I am, at my computer, typing letters one by one into a plain text document, rolling along through one of the strangest posts I’ve ever penned for this site. Okay, probably the strangest ever.

After nearly four years at Engadget, it’s time to make my exit. There are things I’m after and challenges I want to take on that just don’t fit with my day-to-day schedule here, so off I go.

I didn’t make this decision lightly. The time I’ve spent here has been–without question–the most amazing, rewarding, and just insanely fun period of my life. And I like to think I’ve had some pretty good times. The Engadget staff is easily the greatest collection of human beings I’ve ever encountered, and they’ve made waking up and freaking out over tech news for 12 to 18 hours a day into basically a party. I’ve never worked so hard or had so much fun doing it. I don’t use religious terms very often, but if there’s such a thing as being blessed, I would say the opportunity I had to work with these people certainly made me feel that way.

And it’s not just the core team at Engadget; all the groups at Weblogs (and its director Brad Hill), have been tremendous friends, partners, and peers.

Then there’s you guys — the readers. The hive mind. The Engadget fan-boys and -girls. It’s hard to sum up my experiences with the readership of Engadget in one paragraph. It would probably be hard in a hundred. But I can say that you’re simply the most informed, passionate, and excited group of people anywhere on the planet. Sure, you can get a little crazy sometimes–but what an astounding group of super-geniuses you are as well. Writing and working for the throngs of people who visit this site every day has been a huge challenge, a learning experience, and just kind of awe-inspiring.

But as I said, it’s time for me to step away. I’m not leaving the industry or the news game–in fact, I’ve got a few fantasy projects in mind that hopefully you’ll be hearing about soon.

Don’t worry though, Engadget is going to keep doing what it does best: being awesome. We have an amazing staff of senior editors and writers that will keep the machine chugging along (and growing!) for years to come. My friend and our editorial director Josh Fruhlinger will be taking on a bigger role in our day-to-day during the transition, and I won’t be completely disappearing from the site–I’ll stay on as editor-at-large, to advise and direct when necessary. I’ll also be sticking around to host more episodes of the Engadget Show, so you can continue to get your fix (if you’re into nerdy video shows about gadgets and technology, that is).

And with that, I’m shuffling over towards the door, just underneath that dim exit sign that keeps blinking on and off, its fluorescent bulbs cracking with some syncopated rhythm all their own. It’s just started to rain a little bit outside, but I’ve got my coat and umbrella. I’ll be fine, and so will you.

Till we meet again…


comments so far. Add yours.

  • Anonymous

    Looking forward to see what they are going to do next.

  • dagamer34

    Well, it’s pretty much official. Engadget has gone to the crapper. Hopefully they’ll start the next up and coming tech blog.

    Heck, the Engdaget podcast just died with them.

  • http://twitter.com/BongBong BongBong

    Good for them. AOL is a rapidly sinking ship. It will soon be renamed Arianna’s World.

  • http://twitter.com/technacity Nick Rush

    If this happens, Engadget has just gone down the drain. Heck… they haven’t even done an Engadget podcast in several weeks,

  • http://twitter.com/clindhartsen Chris Lindhartsen

    So, with many iconic pieces of Engadget gone, what does this mean for quality? I looked up the AOL Way stuff, and that’s just sounds horrible.

  • Anonymous

    way to go kara. Crazy great exclusive. I didnt realize patel was gone too. That is crazy. You lose the ads from the engadget podcast AND the SHOW.

    A lot of Engadget’s influence comes from these guys. Holy crap. What in the world happened? If AOL turns engadget into a content farm like ehow…

  • http://twitter.com/iammrsid Mr. S!D

    Not that I’m a betting man because I would sure lose, it would be interesting if they joined up Gina Smith over at Byte… hmmmmm…..

  • http://twitter.com/jonmilani Jon Milani

    The writing is on the wall: the Engadget exodus is indicative of AOL’s fundamentally flawed approach to journalism and content creation.

  • http://joeross.me joeross

    I wouldn’t underestimate the team at Engadget. They have talent on the HD and Mobile podcasts and a slew of great staff, any of whom may step up and surprise everyone with some leadership.

  • dagamer34

    That would be sick.

  • http://ximagin.co/thecw/ The CW

    I’m guessing he won’t be going to Tech Crunch, huh?

  • YeaSayer

    Amazing how that mug shot joke never gets old.

  • http://www.androidpolice.com/author/jaroslav-stekl/ Jaroslav Stekl

    Well I actually think Arianna is an incredibly talented writer – especially considering English wasn’t her mother language. That said, I’m not sure she’s quite so skilled when it comes to managing an editorial team.

  • http://twitter.com/murphymac MurphyMac

    Me too.

    As for Engadget there are things I love about it and things I could do without. The comments are 95% useless, a waste of time and energy, a playpen. Josh seemed interested in fixing that – but it hasn’t happened.

    The Engadget style of writing may have run its course during the six or seven years that I’ve been reading it. They always say “we” when providing an opinion instead of letting the author stand his own ground as an individual. The snarky cockiness at times got in the way of providing useful information. Meaning sometimes I finished a post and had no idea what the product was supposed to do.

    That said, they knew their stuff, they were on their toes, and to me they’ve become the voice of technology reporting. But something up the line is clearly messed up and needs to be fixed to ensure ongoing success.

  • http://www.facebook.com/people/Frank-Guillen/100000687065036 Frank Guillen

    Topolsky departure makes a lot of sense, since the Huffington’s team will rule all over AOL net properties and the focus is to the Huffington demographic, Engadget is out of equation, the “primary reason” for Arriana to join the AOL team is to capture an even bigger chunk of the female area that the Huff has manage to attract. Now is Engadget, tomorrow will be Techcrunch. Those young professionals should create their own sites and give AOL the oily finger.

  • http://nigeltufnel.myopenid.com/ Nigel Tufnel

    Can anyone think of a single case where a smaller site got acquired by a large corporations (CNet, Comcast, AOL, Yahoo, etc.) and actually got better? Except AllThingsD of course :P

    *sigh*

  • http://www.rockingjamboree.com Russ Rogers

    I like how he “mentally made up his mind.” It seems a lot less painful than physically making up your mind. The next time I make up my mind, I swear it will be mentally. That’s such a good idea! In fact, I’m going to change my mind mentally right now, to mentally remember to mentally make the change to mentally make up my mind later. Then, I will change it back, by mentally unmaking my mind, but that won’t be for quite a while. And I’ll probably be wrong when I do.

  • http://www.blogtechnical.com Bradley Wint

    You are an idiot.

  • http://www.blogtechnical.com Bradley Wint

    ArsTechnica

  • Anonymous

    lol, there really is zero loyalty in Silicon Valley now is there. Wow.

    http://www.privacy-tools.cz.tc

  • Anonymous

    You are a piece of shit.

  • http://www.blogtechnical.com Bradley Wint

    Lol you fail

  • Anonymous

    A tip of the hat to AOL management. They appear to have elevated cluelessness to an art form. A more fitting acronym would be SOL.

  • Anonymous

    This is all very sad but I’ve always followed the talent not the “brand”. I’ll follow Josh, Paul and Nilay to where ever they go next, I really hope they do something together.

  • Anonymous

    This is all very sad but I’ve always followed the talent not the “brand”. I’ll follow Josh, Paul and Nilay to where ever they go next, I really hope they do something together.

  • http://www.engadget.com Joshua Fruhlinger

    AOL Way has nothing to do with Engadget. Never has, never will. We’ve always had our own methodology at Engadget and that will never, ever change.

  • Anonymous

    ..er, you lack intelligence

  • Anonymous

    Now that all 3 are gone(Miller, Patel and Topolsky), its a new Engadget. And I’m not sure I like it.

    Time to search for a new site for reviews/news/rumors.

  • Eludium Q36

    The biggest thing I’ll miss is their weekly podcast which has been on hiatus since 2/21. But even then I won’t miss it alot because Josh was always so easily distracted and prone to go off-topic, Nilay was always more focused on the pertinent discussion. And I won’t really miss Josh’s biased reviews either. In fact, his semi-departure will probably have little effect on the site and its reporting. He was a guest on a TWiT netcast recently so maybe he’ll swim with them or since AllThingsD got the “exclusive”, maybe he’ll be a featured blogger right here.

  • http://www.swift2.blogspot.com Swift2

    You know, about the comments, I’m thinking maybe signing in with your Facebook ID would be the way to go; real names seem to make people less liable to troll.

    On the other hand, the really addictive part to commenting is the fights that break out. Let’s be honest about that. “Oh, look, those two are going at it!”

  • http://www.swift2.blogspot.com Swift2

    As to the editorial future of all online publications, good reporting needs investment. It’s unclear where this investment will come from. Right now, yellow journalism, gossip and porn blaze the trail.

    I exempt, of course, All Things D.

  • http://twitter.com/lefterisc Lefteris C

    The news aspect of the site will be fine. What I worry about is the quality of the reviews/impressions and ads taking over. What I find wrong about the current state of Engadget is the quality of the comments. That should have been fixed years ago, but probably stayed that way for the extra clicks.

  • David K.

    Great :/

    I allready avoid the criminals at Gawker/Gizmodo, and the ego maniac Arrington at TechCrunch. Engadget has been the site I’ve really come to rely on and enjoy, but if all these great people are leaving, in part over the direction they see the site going, where else will I have to grab my tech news? Ars and Slashdot cover some of it, but not nearly enough. Sad, sad day.

  • http://twitter.com/indiabucket Rakesh Kumar

    Well i am not a techie guy so i will not put any comments on it but when i need to find any latest Gadgets info, I go only for Engadget.

  • Anonymous

    The old joke recast: What do you get when you cross AOL and Endadget?

    Answer: AOL.

    Looking forward to the new more credible tech website that will evolve from the exodus from AOL properties.

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