Kara Swisher

Recent Posts by Kara Swisher

Exclusive: After Ad Changes, Yahoo Media Unit Gets a Management Shakeup

Last week, Yahoo’s advertising unit got the once-over from its new sales head Wayne Powers. And, this week, its new Audience unit head Mickie Rosen is making a series of executives moves.

First up, sources said that the current head of its powerful Yahoo News, Mark Walker, will be leaving for another another company and a new head of the news site is close to being hired.

Already hired is top Time Warner digital exec Ken Fuchs, who will now run Yahoo’s huge sports, games and entertainment sites. He ran all digital distribution at Time Inc. Digital, overseeing emerging platforms for more than two dozen Web properties. Before that, he also ran Sports Illustrated’s online site and, previous to that, worked in strategy and development for Fox Interactive Media.

And Associated Content head Luke Beatty will be adding a lot to his portfolio, now running the Americas region community and local businesses, including Flickr, Groups, Answers and hundreds of local sites.

Yahoo’s current local head Matt Idema, sources said, will likely be leaving the company.

Lastly, Erin McPherson will be running all of the Silicon Valley Internet giant’s much dispersed video offerings, branded and original entertainment, across the Americas region.

In related news, Matthew Rothenberg, product head at Flickr, said in a blog post that he was leaving the company.

Yahoo declined to comment on the moves.

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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work