Groupon Gets Screen Test
Groupon Inc. is going to the movies.
The fast-growing website, which specializes in mass-emails touting daily coupons, plans to unveil a promotional tie-up with a Hollywood studio Wednesday. It is the first of many offers the site says it is planning with media companies in the coming months.
Groupon has previously served up deals for magazine and newspaper subscriptions, the Redbox movie-rental service and bundles of movie tickets, but hasn’t offered a substantial national deal for a specific movie.
Through Groupon, Lions Gate Entertainment Corp. will offer half-price, or $6, tickets to its new suspense thriller “The Lincoln Lawyer,” which hits theaters Friday. The deal goes live Wednesday at midnight and runs through late Thursday evening.
