RIM to Offer Data-Management Service
BlackBerry maker Research In Motion Ltd. will give its corporate customers an opportunity to shift back-office management of email traffic and other BlackBerry services off-site, in a move that it says will save customers money, speed the rollout of BlackBerry services and enhance security at a time when more and more employees use smart phones for corporate and personal use.
The initiative comes as RIM readies the launch of its PlayBook tablet, a major product launch that will vault RIM into the tablet-computer market to compete against Apple Inc.’s iPad.
It also comes as RIM’s corporate subscriber base faces an unprecedented attack from Apple’s iPhone and iPad juggernauts, as well as a phalanx of smart phones that run on Google Inc.’s Android-operating system.
