Viral Video: Foursquare's Dennis Crowley Is Character Approved
Recently, Foursquare was selected for an “award,” as part of an advertising campaign for USA Networks, whose motto is “Characters Welcome.”
On its Web site, “USA Network’s Character Approved: Honoring 12 Cultural Trailblazers” is described as “innovators in their field who influence our opinions, our style, and our view of the world.”
Now, a commercial featuring co-founders Dennis Crowley and Naveen Selvadurai is in heavy rotation on the cable television channel–what can BoomTown say, except, “NCIS” rocks, and thus, I have had to endure the ad 67 times so far!
In fact, it’s actually kind of sweet and awkward, as the pair try to explain the social geo-location service to the masses.