Arik Hesseldahl

Recent Posts by Arik Hesseldahl

Intel's Wireless Chip Guru Anand Chandrasekher Leaves

Intel just announced the departure of Anand Chandrasekher, the senior vice president who early last decade led the chipmaker’s Centrino mobile chip platform to such enormous success, but who has more recently run its far less successful Atom chip program, aimed at smartphones.

The new heads of Intel’s Ultra Mobility Group are Mike Bell and Dave Whalen.

David Perlmutter, executive vice president and Intel Architecture Group general manager, said in a statement that Intel “remains committed” to the Atom business, which Intel calls its Ultra Mobility Group. “We continue to make the investments needed to ensure that the best user experience on smartphones and handhelds runs on Intel architecture, and to ship a phone this year.”

The fact is, however, that for all Intel’s efforts, Atom hasn’t gotten very far. While it’s been a favorite of the netbook set–the small form factor PCs that were so popular before Apple’s iPad showed up on the scene–the Atom chip has largely failed to even mount a challenge against chips based on the ARM architecture in tablets and smartphones. In fact, as we saw at the Consumer Electronics Show in January, the reverse is true. ARM-based chips are now aiming at traditional notebook-type devices running full versions of Windows.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus