Liz Gannes

Recent Posts by Liz Gannes

Zynga and Pandora Ad Provider SocialVibe Raises $20M

SocialVibe, the performance advertising network that offers users an alternative to paying for virtual goods on Zynga and subscriptions on Pandora, today announced it has raised $20 million in a Series D round led by Norwest Venture Partners and including previous investors Redpoint Ventures, Jafco Ventures and Pinnacle Ventures. The Los Angeles-based company also operates its own social apps for individuals to spread branded content in order to raise money for various causes.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web

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