Boku Signs Direct Billing Relationship for Physical Goods with Telefonica
Boku, a mobile payments provider, said it has signed a direct carrier billing relationship with Telefónica’s O2 in Germany. That means that O2 customers can charge virtual, digital and physical goods ranging from .09 Euros to 30 Euros to their carrier bill by entering their phone number into an app or other form. In general, the trend has been for carriers to increasingly lower the fees they charge for physical goods to make charging lower margin goods to the carrier bill more feasible. Boku says it’s connected to 230 operators in 65 countries, although not all carriers support physical payments.